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Xception Builders: a builder brand that stands out from the bids

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Xception Builders brand identity by NOIZE.
Client
Xception Builders
Industry
Building, Architecture & Trades
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

Xception Builders is a construction business.

Like many builders, it struggled to stand out beyond its portfolio and its quotes.

The short version

NOIZE studied the competition and Xception's strengths, then built a brand around excellence. The identity is strong and precise, and works on site signage, vehicles, uniforms and proposals.

The brief

Builders are often chosen on price and past projects. Xception needed a brand that gave clients another reason to choose it.

The approach

01Find the strengths

We studied competitors and what Xception does better.

02Excellence as the story

The brand is built around the quality of the work.

03Engineered design

A precise, structured identity.

Xception Builders brand identity by NOIZE
Xception Builders brand identity by NOIZE
Xception Builders brand identity by NOIZE
Xception Builders brand identity by NOIZE
Xception Builders brand identity by NOIZE
Xception Builders brand identity by NOIZE

What we built

01A new identity

A strong, structured logo and palette.

02Brand assets

Site signage, vehicles, uniforms and proposal templates.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Common questions

What did NOIZE do for Xception Builders?

Brand strategy, visual identity and brand assets.

Why does a builder need a brand?

Clients choose builders they trust. A strong brand helps win work beyond price.

Your first strategy conversation is on us.

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The brand for business.

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