FYBRE: a health brand that means it
- Client
- FYBRE
- Industry
- Fashion, Beauty & Personal Care
- What we did
- Brand strategy, Visual identity, Packaging design, Brand assets
FYBRE is a health and beauty brand.
It wanted to feel sophisticated and approachable, in a market full of loud claims.
The short version
NOIZE built FYBRE's brand strategy, identity and packaging. The result is a brand that feels premium but friendly, with packaging designed to stand out on the shelf.
The brief
Health and beauty shelves are crowded with products that look the same. FYBRE needed packaging and a brand that customers would notice and trust.
The approach
01Sophisticated, not distant
The strategy balanced a premium feel with warmth.
02Shelf first
Packaging designed to stand out where people buy.
03Consistent everywhere
One system across packaging, social and online.
What we built
01A new identity
A logo, palette and type system.
02Packaging design
Packaging for the product range.
03Brand assets
Social media, digital and print assets.
Common questions
What did NOIZE do for FYBRE?
Brand strategy, a visual identity, packaging design and brand assets.
What makes packaging sell from the shelf?
A clear name, strong colour and a design that stands apart from the products around it.
Why does a health product need branding?
Customers need to trust what they buy. A clear, consistent brand builds that trust.
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