Avenue Property: a bold real estate brand to match bold marketing
- Client
- Avenue Property
- Industry
- Property & Real Estate
- What we did
- Brand strategy, Visual identity, Campaign, Real estate signboards, Billboards
Avenue Property is a real estate agency with offices in South East Queensland, including Browns Plains and the Gold Coast. Its marketing was confident and loud. The brand behind it wasn't.
NOIZE built a brand to match the marketing, then put it everywhere a seller or buyer would see it.
The short version
NOIZE gave Avenue Property a bold orange identity and the campaign line "Your street. Our specialty." Then we carried it across signboards, stationery, the office and billboards that run along the M1 from the Gold Coast to Brisbane. The result is one brand that looks the same on a For Sale sign as it does on a billboard.
The brief
Real estate is crowded. Most agencies use the same blues and greys, the same photos and the same promises. Avenue already marketed itself with energy, but its brand didn't carry that energy, so the marketing worked harder than it needed to.
Avenue needed a brand as confident as its marketing, and a system that worked across every office and every listing.
The approach
01Own a colour
We chose a strong orange that no other local agency uses. It makes every Avenue sign easy to spot on a street of competitors.
02Say one thing clearly
"Your street. Our specialty." tells sellers what Avenue offers in four words: local knowledge, street by street.
03Make it work on everything
The identity had to work on a signboard, a business card, an office wall and a highway billboard. So we built it to be simple, bold and easy to read at any size.
What we built
01A new identity
An orange and deep navy identity with a tall, elegant wordmark, plus brand guidelines for every office.
02Real estate signboards and print
For Sale and Sold signboards, business cards, lanyards and stationery, produced by NOIZE Print to a quality that matches the brand.
03The campaign
"Your street. Our specialty." runs on billboards along the M1 from the Gold Coast to Brisbane, managed by NOIZE Marketing.
04The office
Brand applications for the office space, so clients walk into the same brand they saw on the street.
“Seriously, the best branding agency in the country.”
“What I appreciated most was them pushing back when it mattered.”
Common questions
What did NOIZE do for Avenue Property?
Brand strategy, a new visual identity, signboards and print, office brand applications and a billboard campaign on the M1.
Which NOIZE departments worked on the project?
NOIZE Creative built the brand, NOIZE Print produced the signboards and stationery, and NOIZE Marketing ran the billboard campaign.
Why does a real estate agency need a strong brand?
Sellers often pick an agent based on what they see in their own street. A brand that stands out on signboards helps an agency win more listings.
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