La Dea Pizza: a goddess on every box
- Client
- La Dea Pizza
- Industry
- Food, Hospitality & Entertainment
- What we did
- Brand strategy, Visual identity, Packaging design
La Dea Pizza is a pizzeria rooted in Italian tradition, with a modern twist.
It was opening into a crowded food market.
The short version
NOIZE built La Dea a brand that blends heritage with something new. At its centre is a goddess character, "la dea" means "the goddess" in Italian, which appears on pizza boxes, cups and signage. Every order becomes a brand moment.
The brief
Pizza is everywhere. La Dea needed a brand people would recognise and remember, on the street and on social media.
The approach
01Heritage and modernity
The strategy blends Italian tradition with a contemporary feel.
02A character to remember
The goddess gives the brand a face.
03Packaging as media
Boxes and cups carry the brand into homes and feeds.
What we built
01A new identity
A logo and visual system built around the goddess character.
02Packaging design
Pizza boxes, cups and takeaway packaging.
03Brand assets
Signage, menus and social media.
Common questions
What did NOIZE do for La Dea Pizza?
Brand strategy, visual identity and packaging design.
Why does packaging matter for a restaurant?
Takeaway packaging goes into homes and onto social media. It is free advertising.
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