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Mitchell Torre Real Estate: a distinctive agency brand

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Mitchell Torre Real Estate brand identity by NOIZE.
Client
Mitchell Torre Real Estate
Industry
Property & Real Estate
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

Mitchell Torre Real Estate is a real estate agency.

It wanted to raise its profile in a highly competitive market.

The short version

NOIZE built the brand around the character of Mitchell Torre itself, then designed a distinctive identity and the assets agents use every day, from signboards to listing material.

The brief

Most agencies look the same, so sellers struggle to tell them apart. Mitchell Torre needed a brand that people would recognise in the street.

The approach

01Start with the people

The strategy came from what makes Mitchell Torre different.

02Look distinct

An identity that stands out on signboards.

03Everyday tools

Assets agents use on every listing.

Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE

What we built

01A new identity

A distinctive logo and palette.

02Brand assets

Signboards, listing templates and digital assets.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Mitchell Torre Real Estate brand identity by NOIZE
Mitchell Torre Real Estate brand identity by NOIZE

Common questions

What did NOIZE do for Mitchell Torre Real Estate?

Brand strategy, visual identity and brand assets.

How can an agency stand out?

By building the brand around what makes its people different, then using it consistently.

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