Concentric Concepts: precision and balance for an architecture practice
- Client
- Concentric Concepts
- Industry
- Technology & Security
- What we did
- Brand strategy, Visual identity, Brand assets
Concentric Concepts is an architecture and design practice.
It was at a turning point and wanted a brand that matched its ambition.
The short version
NOIZE started with the name. "Concentric" suggests circles sharing a centre, so the brand is built on precision, balance and a modern but timeless look.
The brief
Architecture clients judge a practice by its eye for design. The brand had to show that eye from the first look.
The approach
01Start with the name
The idea of shared centres shaped the strategy.
02Precision and balance
The design pillars come straight from the name.
03Timeless, not trendy
A look that will age well.
What we built
01A new identity
A precise, balanced logo and palette.
02Brand assets
Proposals, presentation and digital materials.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for Concentric Concepts?
Brand strategy, visual identity and brand assets.
How should an architecture practice brand look?
Restrained and precise, so the work stays the hero.
Your first strategy conversation is on us.
Have a chatThe brand for business.
