Accord: a clear, distinctive brand for professional services
- Client
- Accord
- Industry
- Finance, Accounting & Legal
- What we did
- Brand strategy, Visual identity, Brand assets
Accord is a professional services firm.
It wanted a brand that reflected its expertise and set it apart from similar firms.
The short version
NOIZE interviewed stakeholders and studied the competition, then built Accord's brand around one idea: bringing trust and fresh thinking together. The identity is precise and calm.
The brief
Professional services firms often blur together. Accord needed a clear position and a brand that showed it.
The approach
01Listen first
Stakeholder interviews and competitor analysis.
02A harmonising idea
Trust and innovation, working together.
03Precision
A visual language that feels exact and composed.
What we built
01A new identity
A precise, calm logo and palette.
02Brand assets
Proposals, stationery and digital materials.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for Accord?
Brand strategy, visual identity and brand assets.
How does research shape a brand?
Interviews and competitor analysis show what clients value and where the gaps are.
Your first strategy conversation is on us.
Have a chatThe brand for business.
