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Farr: precision partnership for professional services

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Farr brand identity by NOIZE.
Client
Farr
Industry
Property & Real Estate
What we did
Brand strategy, Visual identity, Website design
Departments
StrategyCreativeDigital

Farr is a professional services firm.

It wanted a brand that showed both its expertise and its fresh approach.

The short version

NOIZE ran a Brand DNA workshop and defined Farr's position as a precision partnership. We designed a modern, elegant identity and a website that presents the firm clearly.

The brief

Professional services firms often look interchangeable. Farr needed a brand that made its approach easy to see.

The approach

01Start with Brand DNA

A workshop defined Farr's values and service model.

02Precision partnership

The brand idea combines exactness with working closely with clients.

03Modern elegance

A look that feels established and current.

Farr brand work by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE

What we built

01A new identity

A modern, elegant logo and palette.

02Website design

A clear website for the firm.

03Brand guidelines

Rules for consistent use.

Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE
Farr brand identity by NOIZE

Common questions

What did NOIZE do for Farr?

Brand strategy, visual identity and website design.

How can a professional services firm stand out?

By naming its approach clearly and showing it consistently.

Your first strategy conversation is on us.

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