Total Tint: a premium brand for automotive tinting
- Client
- Total Tint
- Industry
- Building, Architecture & Trades
- What we did
- Brand strategy, Visual identity, Brand guidelines
- Departments
- Creative
Total Tint is an automotive window tinting business. Its technical work was excellent, but the brand looked scattered and didn't match the quality.
It wanted to attract customers who would pay for premium work.
The short version
NOIZE gave Total Tint a sleek, modern identity built around precision, protection and style. The logo hints at the reflective quality of tinted glass. Brand guidelines keep it consistent on vehicles, signage and online.
The brief
The old brand was fragmented. It didn't show the quality of the work, so Total Tint struggled to stand out and charge accordingly.
The approach
01Position as the specialist
The strategy presented Total Tint as the obvious choice for quality tinting.
02Sell the benefits
The brand talks about comfort, protection and vehicle life, as well as looks.
03Look as good as the work
A sleek identity to match a premium result.
What we built
01A new identity
A modern logo inspired by the reflection of tinted glass, with colour and type to match.
02Brand guidelines
Rules for using the logo, colour, type and imagery.
03Brand applications
The brand applied to the places customers see it.
Common questions
What did NOIZE do for Total Tint?
Brand strategy, a new visual identity and brand guidelines.
Why rebrand a trade business?
A brand that matches the quality of the work helps a business attract better customers and charge fairly.
What does the logo represent?
It hints at the reflective look of tinted glass and the precision of the work.
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