NOCH: a flooring brand laid before launch
- Client
- NOCH
- Industry
- Building, Architecture & Trades
- What we did
- Brand strategy, Visual identity
NOCH is a flooring brand, built before launch.
Flooring is chosen on look and feel, and on practical specifications.
The short version
NOIZE centred NOCH on texture, finish and architectural relevance. The identity is flexible enough to hold a changing range, so products, samples and the website all feel like one brand from launch.
The brief
Flooring brands must appeal to designers and specifiers at once. NOCH needed a brand that could do both before it had a full range.
The approach
01Material character
Texture and finish lead.
02Clearly framed
Specifications are easy to find.
03Flexible for the range
The system doesn't depend on one product.
What we built
01A new identity
A flexible, material-led identity.
02Brand assets
Samples, packaging and digital.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for NOCH?
Brand strategy and visual identity.
How do you brand building materials?
Show the material beautifully and make the technical details easy to find.
Your first strategy conversation is on us.
Have a chatThe brand for business.
