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Natriscope: a precise, forward-looking technology brand

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Natriscope brand identity by NOIZE.
Client
Natriscope
Industry
Health, Wellness & Pet Care
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

Natriscope is a new technology and software business.

It wanted to launch with a brand that stood out in a competitive market.

The short version

NOIZE ran a Branding DNA workshop to find Natriscope's value and position. The brand is built on three ideas: precision, progress and perspective. We designed a clean identity around them and a set of assets for launch.

The brief

A new tech company has to earn attention against established names. Natriscope needed a brand that looked confident from day one.

The approach

01Start with Branding DNA

A workshop defined the value proposition and market position.

02Three clear ideas

Precision, progress and perspective guide every design choice.

03Ready to launch

The brand was built to work from the first day.

Natriscope brand identity by NOIZE
Natriscope brand identity by NOIZE
Natriscope brand identity by NOIZE
Natriscope brand identity by NOIZE

What we built

01A new identity

A clean logo and visual system.

02Brand assets

Digital and print materials for launch.

03Brand guidelines

Rules for consistent use.

Common questions

What did NOIZE do for Natriscope?

A Branding DNA workshop, brand strategy, a visual identity and brand assets.

When should a tech start-up invest in branding?

Before launch, so it can compete with established names from day one.

What does the brand stand for?

Precision, progress and perspective.

Your first strategy conversation is on us.

Have a chat

The brand for business.

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