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Jupyter: a consistent technology identity

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Jupyter brand identity by NOIZE.
Client
Jupyter
Industry
Technology & Security
What we did
Brand strategy, Visual identity, Brand applications
Departments
Creative

Jupyter is a technology and software business.

This case study shows the identity and applications NOIZE developed. It sticks to what the project material shows.

The short version

NOIZE developed Jupyter's identity and applied it across the touchpoints shown in the gallery. The aim was coherence: one recognisable system everywhere the brand appears. We don't claim business results that haven't been confirmed.

The brief

Jupyter needed a consistent identity across its digital and physical touchpoints.

The approach

01Work from the facts

The identity was built from the strategy and design material available.

02Coherence

One system across every touchpoint.

03No invented story

The case study shows the work, not unconfirmed results.

Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE

What we built

01A visual identity

Logo, palette and type.

02Brand applications

The identity applied across digital and physical touchpoints.

03Brand guidelines

Rules for consistent use.

Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE
Jupyter brand identity by NOIZE

Common questions

What did NOIZE do for Jupyter?

Visual identity and brand applications.

Why does consistency matter for a tech brand?

Customers trust brands that look and sound the same everywhere.

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