Guardiant: one security brand, two clearer ways to buy
- Client
- Guardiant
- Industry
- Technology & Security
- What we did
- Brand strategy, Brand architecture, Visual identity, Messaging
Guardiant is a security business that sells products online and offers expert services.
Having both in one business made the offer hard to understand.
The short version
NOIZE built one brand architecture with two clear customer journeys: buying a product and engaging expertise. Both sit under the same promise. The messaging and visual hierarchy guide each customer to the right path.
The brief
Customers couldn't tell whether Guardiant was a shop or a service. Mixed messages made the business harder to choose.
The approach
01Two journeys
We separated buying a product from engaging an expert.
02One promise
Both journeys sit under the same Guardiant brand.
03Clear hierarchy
Messages and design that guide people to the right option.
What we built
01Brand architecture
One brand with two clear customer journeys.
02Messaging
Clear words for each path.
03A visual identity
An identity and hierarchy that support both.
Common questions
What did NOIZE do for Guardiant?
Brand strategy, brand architecture, visual identity and messaging.
What is brand architecture?
How a business organises its brands, products and services so customers can understand them.
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