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Metri Legal: legal thinking, measured and made visible

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Metri Legal
Client
Metri Legal
Industry
Finance, Accounting & Legal
What we did
Brand strategy, Visual identity, Website development
Departments
StrategyCreativeDigital

Metri Legal is a law firm providing property and commercial legal services, wills and estates, employment law and criminal law. It advises and represents individuals and businesses.

It engaged NOIZE for full brand strategy and website development.

The short version

NOIZE built Metri's brand around the idea of measure: considered analysis, proportionate advice and clarity about what matters. The identity and website turn that into clear hierarchy, type and spacing, so the firm shows rigour without feeling remote.

The brief

People often come to a lawyer already uncertain. A legal brand has to show expertise and make people feel at ease.

The approach

01Measure as the idea

Considered, proportionate and clear.

02Rigour without distance

Professional, but easy to approach.

03Clear digital experience

A website that explains services plainly.

What we built

01A new identity

A measured, precise identity.

02Website development

A clear, structured website.

03Brand guidelines

Rules for consistent use.

Common questions

What did NOIZE do for Metri Legal?

Brand strategy, visual identity and website development.

How should a law firm website feel?

Clear and calm, explaining services in plain language.

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