Yes Claims: a clear, friendly brand for insurance and legal claims
- Client
- Yes Claims
- Industry
- Finance, Accounting & Legal
- What we did
- Brand strategy, Visual identity, Brand assets
Yes Claims helps people with insurance and legal claims.
The industry is competitive, and many people find it confusing and intimidating.
The short version
NOIZE built Yes Claims a brand on three ideas: trust, clarity and approachability. The identity is friendly and clear, so people feel comfortable asking for help.
The brief
People making a claim are often stressed. A cold or confusing brand makes them less likely to reach out.
The approach
01Trust first
The strategy focused on reassurance.
02Clear, not legal-sounding
Plain words that explain the process.
03Approachable
An identity that feels friendly.
What we built
01A new identity
A clear, friendly logo and palette.
02Brand assets
Print, digital and client documents.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for Yes Claims?
Brand strategy, visual identity and brand assets.
How do you brand a claims business?
Make it feel trustworthy and easy, and explain the process in plain words.
Your first strategy conversation is on us.
Have a chatThe brand for business.
