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Table Top Con: from grassroots meet-up to a convention brand

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Table Top Con brand identity by NOIZE.
Client
Table Top Con
Industry
Food, Hospitality & Entertainment
What we did
Brand strategy, Visual identity, Event branding
Departments
StrategyCreative

Table Top Con is a convention for table top gaming.

It was growing fast, from a grassroots gathering into a professional event.

The short version

NOIZE built Table Top Con a brand that feels professional and still belongs to its community. The identity uses visual storytelling that gamers recognise, and works across signage, merchandise and digital.

The brief

Growing events risk losing the feel that made them popular. Table Top Con needed to look professional to partners while staying true to its players.

The approach

01Know the players

What table top gamers love and expect.

02Tell a story

A visual world that feels like a game.

03Built for events

Designed for signage, lanyards and merchandise.

Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE

What we built

01A new identity

A playful, storytelling identity.

02Brand assets

Event signage, merchandise and digital.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Table Top Con brand identity by NOIZE
Table Top Con brand identity by NOIZE

Common questions

What did NOIZE do for Table Top Con?

Brand strategy, visual identity and event branding.

How do you brand a growing event?

Keep what the community loves, and make it look professional for partners and sponsors.

Your first strategy conversation is on us.

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