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Game Stage: a brand that feels like a performance

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Game Stage brand identity by NOIZE.
Client
Game Stage
Industry
Building, Architecture & Trades
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

Game Stage is a gaming and entertainment platform.

It wanted to feel professional and thrilling at the same time.

The short version

NOIZE built Game Stage a vibrant identity based on the idea of a stage and a performance. The brand works across digital, events and physical spaces, including a basketball court.

The brief

Gaming brands often look the same. Game Stage needed a brand that felt like an event, and that would also be taken seriously by partners.

The approach

01Set the stage

The brand idea is built around performance.

02Exciting and professional

Energy for players, credibility for partners.

03Built to be seen

Designed for screens, events and large-scale use.

Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE

What we built

01A new identity

A vibrant logo and visual system.

02Brand assets

Digital, event and large-format materials.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Game Stage brand identity by NOIZE
Game Stage brand identity by NOIZE

Common questions

What did NOIZE do for Game Stage?

Brand strategy, visual identity and brand assets.

How do you brand an entertainment platform?

Capture the feeling of the experience, and make it work across screens and events.

Your first strategy conversation is on us.

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