RentalCo: a property brand with a name it could own
- Client
- RentalCo
- Industry
- Property & Real Estate
- What we did
- Naming, Brand strategy, Visual identity
RentalCo is a property management business. It used to be called The Rental Managers.
That name described the service, but it couldn't be owned or protected.
The short version
NOIZE renamed the business RentalCo. The new name stays clearly about rentals but can be owned as an asset. We then built the positioning, identity and applications to launch it.
The brief
A descriptive name is easy to understand but hard to protect and easy to confuse with competitors. The business needed a name it could build on.
The approach
01Make the name an asset
A name that can be owned and protected.
02Stay relevant
It still says rental management at a glance.
03Launch it properly
Positioning and identity to carry the change.
What we built
01A new name
RentalCo.
02A new identity
A logo, palette and type for the new name.
03Brand applications
Signage, documents and digital.
Common questions
What did NOIZE do for RentalCo?
Naming, brand strategy and visual identity.
Why change a business name?
When the name can't be protected, is easily confused or no longer fits the business.
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