BackAgent: clarity for real estate technology
- Client
- BackAgent
- Industry
- Property & Real Estate
- What we did
- Brand strategy, Visual identity, Brand assets
BackAgent is a platform for real estate professionals, with transaction management, CRM and marketing tools.
Its product was strong. Its brand didn't yet show it.
The short version
NOIZE ran a Brand DNA workshop and positioned BackAgent around precision and partnership. The new identity is clear and modern, built to make a powerful platform look simple to use.
The brief
Agents are busy and wary of new software. BackAgent needed a brand that looked reliable and easy to adopt.
The approach
01Start with Brand DNA
A workshop defined the platform's value.
02Precision and partnership
A tool that works with agents, not against them.
03Make it look simple
A clear identity for a complex product.
What we built
01A new identity
A clear, modern logo and palette.
02Brand assets
Product, sales and digital materials.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for BackAgent?
Brand strategy, visual identity and brand assets.
How do you brand software for real estate agents?
Show how it saves them time, and make it look reliable and easy to use.
Your first strategy conversation is on us.
Have a chatThe brand for business.
