McCann: property expertise with a more distinctive address
- Client
- McCann
- Industry
- Property & Real Estate
- What we did
- Brand strategy, Visual identity, Brand system, Marketing templates
McCann works in property.
Its marketing changes constantly, with new listings, locations and campaigns every week.
The short version
NOIZE made the McCann name the anchor of the brand. Typography and layouts were built to carry both short brand statements and detailed property information, so every piece is recognisably McCann.
The brief
Fast-moving property marketing can make a brand look different every week. McCann needed a system that stayed recognisable however much the content changed.
The approach
01Recognition first
The name is the anchor.
02A system for change
Layouts that hold any listing or campaign.
03Clear information
Room for detail without clutter.
What we built
01A new identity
A distinctive wordmark and type system.
02Marketing templates
Layouts for listings and campaigns.
03Brand guidelines
Rules for consistent use.
Common questions
What did NOIZE do for McCann?
Visual identity, brand system and marketing templates.
How do you keep a property brand consistent?
Build templates that hold any listing while keeping the name and layout recognisable.
Your first strategy conversation is on us.
Have a chatThe brand for business.
