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Horture: a fresh brand for horticulture and landscaping

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Horture brand identity by NOIZE.
Client
Horture
Industry
Building, Architecture & Trades
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

Horture works in horticulture and landscaping.

It saw an opportunity for a brand that looked different from the rest of the industry.

The short version

NOIZE studied Horture's ambitions and competitors, then built a distinctive brand and identity. The brand assets carry it across vehicles, uniforms, signage and digital.

The brief

Landscaping brands often rely on the same leaves and greens. Horture needed a brand customers would remember.

The approach

01Study the field

A look at competitors and opportunities.

02Stand apart

A brand that avoids the usual clichés.

03Built for the outdoors

Designed for vehicles, uniforms and signs.

Horture brand identity by NOIZE
Horture brand identity by NOIZE
Horture brand identity by NOIZE

What we built

01A new identity

A distinctive logo and palette.

02Brand assets

Vehicle, uniform, signage and digital assets.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Common questions

What did NOIZE do for Horture?

Brand strategy, visual identity and brand assets.

How can a landscaping business stand out?

With a brand that avoids the usual clichés and looks professional on every vehicle and sign.

Your first strategy conversation is on us.

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