Coffee Academics: a coffee brand ready before the first pour
- Client
- Coffee Academics
- Industry
- Food, Hospitality & Entertainment
- What we did
- Brand strategy, Visual identity, Brand applications
Coffee Academics was still an idea when NOIZE started the brand.
A new coffee brand has to make dozens of decisions before a single customer walks in.
The short version
NOIZE built Coffee Academics around approachable authority: real coffee expertise, without the ceremony. The identity was designed for repetition, on cups, bags, signage and menus, because hospitality brands become familiar through daily use.
The brief
Pre-launch brands can't test with customers yet. The brand needed enough character and discipline to work from day one.
The approach
01Approachable authority
Expertise people can enjoy, without snobbery.
02Built for repetition
An identity that works on cups, bags and menus every day.
03Ready before opening
The system was complete before launch.
What we built
01A new identity
A bespoke coffee identity.
02Brand assets
Cups, bags, menus and signage.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for Coffee Academics?
Brand strategy, visual identity and brand applications.
How do you build a cafe brand before it opens?
Decide what it stands for, then design for the things customers will touch every day.
Your first strategy conversation is on us.
Have a chatThe brand for business.
