The StartUp Deck: making start-up education easy to pick up

- Client
- The StartUp Deck
- Industry
- Arts, Education & Community
- What we did
- Brand strategy, Visual identity, Brand assets
The StartUp Deck offers accessible, high-quality resources for people starting a business.
Its goal is to open entrepreneurial education to more people.
The short version
NOIZE built The StartUp Deck a brand around clarity and empowerment. The identity uses a visual language of progress, and the brand assets make the resources feel approachable and practical.
The brief
Business education can feel intimidating. The StartUp Deck needed a brand that made it feel simple and within reach.
The approach
01Clarity first
Plain language that makes business ideas easy.
02Empowerment
A brand that makes founders feel capable.
03Progress
Visual cues of moving forward.
What we built
01A new identity
A clear, confident logo and palette.
02Brand assets
Course, card and digital materials.
03Brand guidelines
Rules that keep the brand consistent everywhere.
Common questions
What did NOIZE do for The StartUp Deck?
Brand strategy, visual identity and brand assets.
How do you brand an education product?
Make it feel approachable and useful, and show the progress learners will make.
Your first strategy conversation is on us.
Have a chatThe brand for business.


