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The StartUp Deck: making start-up education easy to pick up

Christopher Henry, Co-founder, NOIZE2 min readUpdated
The StartUp Deck brand identity by NOIZE.
Client
The StartUp Deck
Industry
Arts, Education & Community
What we did
Brand strategy, Visual identity, Brand assets
Departments
StrategyCreative

The StartUp Deck offers accessible, high-quality resources for people starting a business.

Its goal is to open entrepreneurial education to more people.

The short version

NOIZE built The StartUp Deck a brand around clarity and empowerment. The identity uses a visual language of progress, and the brand assets make the resources feel approachable and practical.

The brief

Business education can feel intimidating. The StartUp Deck needed a brand that made it feel simple and within reach.

The approach

01Clarity first

Plain language that makes business ideas easy.

02Empowerment

A brand that makes founders feel capable.

03Progress

Visual cues of moving forward.

What we built

01A new identity

A clear, confident logo and palette.

02Brand assets

Course, card and digital materials.

03Brand guidelines

Rules that keep the brand consistent everywhere.

Common questions

What did NOIZE do for The StartUp Deck?

Brand strategy, visual identity and brand assets.

How do you brand an education product?

Make it feel approachable and useful, and show the progress learners will make.

Your first strategy conversation is on us.

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The brand for business.

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