Living Gems: a warm, premium brand for retirement living
- Client
- Living Gems
- Industry
- Property & Real Estate
- What we did
- Brand strategy, Visual identity, Website design
Living Gems is a premium retirement living provider.
It wanted to be seen as the first choice for people looking for a modern, connected lifestyle in retirement.
The short version
NOIZE built Living Gems a brand around community and connection. The identity combines elegance with warmth, and the website helps future residents and their families picture life there.
The brief
Retirement living is often marketed with tired images. Living Gems wanted a brand that felt modern, social and aspirational.
The approach
01Know the audience
Research into the retirement market and what residents want.
02Community first
The brand centres on connection and belonging.
03Elegant and warm
A modern look with a human feel.
What we built
01A new identity
An elegant, warm logo and palette.
02Website design
A website for future residents and their families.
03Brand guidelines
Rules for consistent use.
Common questions
What did NOIZE do for Living Gems?
Brand strategy, visual identity and website design.
How should a retirement community brand feel?
Welcoming, modern and social, so people can picture the life, not just the building.
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