LendLab: a lending brand that makes credit feel clear
- Client
- LendLab
- Industry
- Finance, Accounting & Legal
- What we did
- Brand strategy, Visual identity, Website design, App design, Printed credit guide
LendLab is a lending platform. Its customers are making big financial decisions, often without much help to understand their options.
LendLab wanted a brand that feels trustworthy and modern, and makes borrowing easier to understand.
The short version
NOIZE built LendLab's brand, website and app design, and a printed credit guide. The name already combined lending with a sense of testing and improving. We built on that, with a clear, calm identity and digital products designed to make each step of borrowing easy to follow.
The brief
Borrowers want three things from a lender: speed, simplicity and trust. Many lending brands feel either too rigid or too risky.
LendLab needed a brand that felt secure and approachable at the same time. It also needed a website and app that guide people through the process without confusing them.
The approach
01Build on the name
"Lend" says what the business does. "Lab" suggests a business that keeps testing and improving. The strategy leaned into that, presenting LendLab as a lender that keeps making borrowing simpler.
02Explain, don't impress
Finance is full of jargon. The brand voice explains things in plain words, without talking down to anyone.
03Design the whole journey
The brand, website and app were designed together, so the experience feels the same from the first visit to the finished application.
What we built
01A new identity
A clean identity and brand guidelines for every channel.
02Website and app design
A website that makes the application process simple, and an app design focused on easy navigation and clear information.
03A printed credit guide
A credit guide, produced by NOIZE Print, that turns a complicated subject into something customers want to keep.
“Things really got moving beyond our expectations.”
Common questions
What did NOIZE do for LendLab?
Brand strategy, a new identity, website and app design, and a printed credit guide.
Which NOIZE departments worked on the project?
NOIZE Creative built the brand, NOIZE Digital designed the website and app, and NOIZE Print produced the credit guide.
Why does a lending business need a strong brand?
Borrowers are trusting the lender with a big decision. A clear, consistent brand helps them feel confident before they apply.
Your first strategy conversation is on us.
Have a chatThe brand for business.
