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Dr John Esler: a trusted brand for a medical practice

Christopher Henry, Co-founder, NOIZE2 min readUpdated
Dr John Esler brand identity by NOIZE.
Client
Dr John Esler
Industry
Health, Wellness & Pet Care
What we did
Brand strategy, Visual identity, Website design
Departments
StrategyCreativeDigital

Dr John Esler is a medical practitioner.

In healthcare, patients choose people they trust, so the brand had to feel personal and professional.

The short version

NOIZE built a brand around Dr Esler's expertise and care for patients. The identity is calm and professional, and the website helps patients understand his services and get in touch.

The brief

A doctor's reputation is personal. The brand had to reflect Dr Esler himself while still feeling clinical and credible.

The approach

01Personal and professional

The brand reflects the practitioner as well as the practice.

02Trust first

Every choice was made to reassure patients.

03Clear information

A website that answers patient questions simply.

Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE

What we built

01A new identity

A calm, professional logo and palette.

02Website design

A website for patients.

03Brand guidelines

Rules for consistent use.

Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE
Dr John Esler brand identity by NOIZE

Common questions

What did NOIZE do for Dr John Esler?

Brand strategy, visual identity and website design.

Should a doctor have a personal brand?

Often, yes. Patients choose practitioners they trust, and a clear brand helps them.

Your first strategy conversation is on us.

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