Accounture: financial foresight, made visible
- Client
- Accounture
- Industry
- Finance, Accounting & Legal
- What we did
- Brand strategy, Visual identity, Website design
Accounture is an accounting and finance firm in a competitive, often commoditised market.
It wanted to be chosen for its thinking, not its price.
The short version
NOIZE ran a Brand DNA workshop and built Accounture's brand around one idea: financial foresight. We designed a professional, modern identity and a website that explains the firm's services clearly.
The brief
Most accounting firms look and sound alike, so clients compare them on price. Accounture needed a brand that showed the value of its advice.
The approach
01Start with Brand DNA
A workshop defined the values, mission and competitors.
02Foresight as the idea
The brand positions Accounture as the firm that helps clients see ahead.
03Professional and modern
A look that feels established and current.
What we built
01A new identity
A modern logo, palette and type.
02Website design
A clear website that explains services and invites enquiries.
03Brand guidelines
Rules that keep the brand consistent.
Common questions
What did NOIZE do for Accounture?
Brand strategy, visual identity and website design.
How can an accounting firm avoid competing on price?
Show the value of the advice, not just the compliance work, and build a brand around it.
Your first strategy conversation is on us.
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